Survey reveals ‘greater than half of US manufacturers’ plan to spend money on immersive experiences over the subsequent three years

Not too long ago, experiential e-commerce platform Obsess partnered with market analysis agency Coresight Analysis to conduct a web based survey relating to the funding precedence of immersive experiences to US manufacturers throughout the style, dwelling, CPG/FMCG, and sweetness sectors, and greater than half of US manufacturers and retailers surveyed say they are going to “undoubtedly” improve their funding in immersive experiences over the subsequent three years.

Immersive experiences like digital storefronts, reside streaming, information or AI-enabled content material for personalization, and Digital Actuality (VR) or Augmented Actuality (AR) enabled digital try-on choices have been more and more extra in style lately and have been significantly profitable amongst magnificence manufacturers for his or her potential to showcase completed merchandise higher and join customers with the product choices that greatest go well with their wants. 

To study extra concerning the survey and its potential impression on beauty and private care product manufacturers, together with how producers and suppliers to those industries can apply immersive experiences to raised join with magnificence manufacturers, CosmeticsDesign spoke with Neha Singh, Founder, and CEO of Obsess for her insights. 

In regards to the survey 

To conduct the survey, Obsess and Coresight Analysis contacted 150 decision-makers at US-based manufacturers and retailers “with annual income of $100 million or above (together with on-line income of $10 million or above) which have invested in immersive experiences, working within the style (61 respondents), dwelling (41), CPG/FMCG (41) or magnificence (7) sector​,” shared Singh. Moreover, to qualify for the survey, these determination makers wanted to be a “Senior Supervisor or above who’re conversant in their firms’ efficiency metrics of immersive experiences​,” she added.