L’Occitane has opened its first resort experiential idea in international journey retail and throughout China. The brand new L’Occitane Resort pop-up is located throughout the mall at F3-07 & 08 at CDF Worldwide Obligation Free Advanced in Sanya, Hainan. The mission, a collaboration between L’Occitane Group and CDFG, goals to shine a highlight on the merchandise of L’Occitane en Provence and the model’s philosophy relating to sustainability.
“We’re thrilled to unveil the primary L’Occitane Resort pop-up within the newly expanded Block C at CDF Sanya Worldwide Obligation Free Advanced. Positioned within the coronary heart of this thriving and dynamic improvement, the pop-up will deliver the genuine spirit and essence of Provence to Hainan. Guests might be launched to the magical landscapes of each Provence and Corsica, and invited to get pleasure from a really immersive and unforgettable expertise with distinctive animated options akin to the long-lasting Almond Forest and Immortelle Subject,” commented Mona L’Hostis, Advertising and marketing Director International Journey Retail L’Occitane Group.
The L’Occitane Resort pop-up is split into 4 zones: The Almond Forest and Almond Spa; the 5 Important Oils Bar; the Immortelle Subject and the Immortelle Suite; and the Resort Present Store. To reinforce the expertise inside every zone, prospects are geared up with digital passports accessed by way of a novel digital room key. With these passports, they’ll add merchandise to their carts for checkout on the Resort Present Store throughout any stage of their buyer journey, take footage of the sights and redeem presents. The Almond Forest and Immortelle Subject function state-of-the-art, dynamic augmented actuality (AR) projections on the partitions, permitting buyers to immerse themselves within the spirit of Provence and Corsica proper within the centre of Hainan.
New boutique to enhance resort expertise
Complementing the L’Occitane Resort, is the debut of a brand new L’Occitane boutique in the identical Block C of CDF Worldwide Obligation Free Advanced in Sanya. With its 4 distinct experiential zones, this boutique affords an extension of the resort expertise.
For these searching for personalised care, the ‘Experience Zone’ affords specialised haircare and facecare providers. The ‘Premium Physique Care Zone’ indulges patrons with an array of physique and hand lotions, offering a devoted space to pattern and check out on the merchandise. Lastly, the ‘Sensations Zone’ serves as a gifting space guaranteeing a bespoke service for each L’Occitane fanatic. This boutique, aligned with the resort’s dedication to offering unforgettable moments, additional underlines L’Occitane’s presence as “a beacon of luxurious and sustainability within the coronary heart of Hainan.”