French exports of perfumes and beauty merchandise proceed to soar

With a rise of +10.8% in 2023, French exports of beauty merchandise hit a brand new report at EUR 21.3 billion, in comparison with EUR 19.3 billion in 2022. That is the third consecutive yr of double-digit enhance (+18.8% in 2022 and +22.5% in 2021), after the accident linked to the pandemic in 2020 (-11.8% ).

Crossing the 20 billion euros mark is a transparent image of the vitality of our business. Regardless of the pandemic and the logistical hurdles that adopted, our exports have doubled in 10 years,Emmanuel Guichard, Basic Delegate of FEBEA, advised Premium Magnificence Information.

Fragrances, the powerhouse of French exports

Among the many classes driving the expansion of French exports, perfumes seem because the powerhouse of the sector. In 2023, gross sales outdoors France jumped by +10.5% to succeed in 7.1 billion euros, a determine that has doubled since 2019.

Make-up merchandise and skincare merchandise for the face additionally confirmed a great efficiency with a rise of +9.9% (EUR 11 billion), whereas hair merchandise recorded the strongest progress (+15.8%).

One of many many belongings of our sector is to be robust in most magnificence classes,” emphasizes Emmanuel Guichard.

The European Union turns into the principle progress driver

The yr 2023 was marked by a pointy slowdown in two key markets for the French magnificence business: the US and China.

Exports to the United States, the world’s main purchaser of cosmetics made in France, elevated by +2.8% in 2023, in comparison with +26.7% in 2022. Whereas one in 5 French fragrance merchandise is exported to the US, exports on this class solely grew by +1.9% (to succeed in 1.2 billion euros) in 2023. Exports of make-up and care of the face, rising by +5.3%, reached 1.1 billion euros in 2023.

China, which in 2020 grew to become the primary buyer for French magnificence manufacturers, continued its slow-down. In 2023, French exports to China elevated by +1.7% to succeed in 1.99 billion euros.

On this context, the nations of the European Union have served as progress relays for the French cosmetics business. The world represents 40.2% (EUR 8.6 billion) of whole French exports in 2023, a determine up +20.8% in comparison with 2022.

Within the Center East, exports of French beauty merchandise decreased by -2.9% due particularly to a pointy drop in exports to Saudi Arabia (-19%), partly offset by progress within the United Arab Emirates (+6%).

French exports of perfumes and cosmetic products - top 10 countries (source...

French exports of perfumes and beauty merchandise – prime 10 nations (supply FEBEA)

The robust enhance in our exports to the European Union is an effective shock in comparison with the pattern of earlier years. This reveals that French firms are capable of finding new progress drivers and to reposition on new markets when the worldwide context evolves,” added Emmanuel Guichard.

In whole, greater than 60% of French cosmetics manufacturing is exported. In 2023, the sector was the second contributor to the commerce steadiness, behind aeronautics and forward of wines and spirits. France stays the world’s main exporter of beauty merchandise.